Development of an online store of Korean cosmetics: K-Beauty
E-commerce
Kay Beauty LLC
Technical Requirement
UX/UI-design
Front-end / Back-end
QA
Production
Support
4 months
About the stages of
K-Beauty development
Project objectives:
- Display a product catalog.
- Create a convenient way to make an application.
- Optimize the work of managers.
We use flexible Agile and Scrum methodology that allow us to create projects that meet business requirements.
Tools: Jira, confluence (to define tasks), Miro, Figma (to create site maps).
All research (creation of value proposition, customer profile, CJM and scenarios) are made in Figma.
Tools: Figma, Sketch (interfaces and prototyping), Adobe Photoshop, Adobe Illustrator (graphics), InVision (prototyping), Adobe After Effect (video content).
Tools: Vue.js (vuex, vue-router etc.), Bootstrap 5, GSAP, html, css, js.
Technologies: AMP (google technology for loading boost and website work), SPA (technology for website work without page reload), PWA (for mobile app functionality).
We use Laravel Framework (v9) - an open source php framework, as well as related technologies (MySQL, Redis, Docker, socket.io etc.)
Channels: content marketing, SEO, paid advertisement (search, media, targeted).
Tools: Google Analytics, Yandex.Metrica (web-analytics tools), third-party services creating quizzes, lead-forms, scheduled posting, masslooking/massliking, chat bots, pop-up windows./massliking, chatbots, pop-ups.
The wholesale company supplying Korean cosmetics has set itself the task of entering retail and becoming the leader of retail trade in Belarus. We helped them organize this process in the digital segment.
To quickly fill the site with goods, we synchronized its work with 1C. As a result, the site displays only the current assortment, which is available in the stores of the network.
During the iterative development, the project switched to sprints lasting one month, during which new functionality is introduced: a payment system, an internal CRM system, integration with a bonus program, as well as functionality for wholesale buyers.
To get free traffic to the site, SEO optimization was incorporated into the structure. All pages have metadata: URL / Title / H1 / Description / Alt. For dynamic pages, metadata is created automatically according to the specified logic. This gives additional free traffic to the site.
Vue.js, Vue-Bootstrap, HTML5, AJAX, CSS3, JavaScript, Vuex
PHP7, Docker, MySQL, GIT
Microsoft Office
