K-BEAUTY

Project goals and objectives

A wholesale company that supplies Korean cosmetics has set the task of entering retail and becoming the leader of retail trade in Belarus. We helped them organize this process in the digital segment.

Our task was to develop an online store with a full purchase cycle and updating the catalog via client's internal system.

The site development went through the following stages:

• Study of products and competitors, site prototyping based on information about the target audience.
• Development of a unique design according to the portrait of the target site user.
• Creating the basic functionality of an online store with internal system integration;
• Creating a catalog system and advanced filtering for easy search of suitable products on the site;
• Creating a product purchase functionality;
• Creating a system "Add to bookmarks”;
• Site adaptation for search engines (SEO) and contextual advertising.

Then the project switched to iterative development - sprints lasting one month, during which new functionality was developed:

• payment system;
• internal CRM system;
• integration with the bonus program;
• personal accounts for users;
• PWA and the mobile app;
• functionality for wholesale buyers.

The project is written in Laravel and technically has no restrictions on its development and scaling.