Online store development for a photo equipment rental company Photobuba
E-commerce
My Rental LLC
Technical Requirement
UX/UI-design
Front-end / Back-end
QA
Production
Support
6 months
Stages of development of the
Photobuba project
The experience of the team is important in the development of marketplaces. A marketplace is an interaction between several categories of users. An important feature of the marketplace is the complete independence of users from the participation of the platform. Therefore, the interface should be completely "Do yourself".
We use flexible Agile and Scrum methodology that allow us to create projects that meet business requirements.
Tools: Jira, confluence (to define tasks), Miro, Figma (to create site maps).
All research (creation of value proposition, customer profile, CJM and scenarios) are made in Figma.
Tools: Figma, Sketch (interfaces and prototyping), Adobe Photoshop, Adobe Illustrator (graphics), InVision (prototyping), Adobe After Effect (video content).
Tools: Vue.js (vuex, vue-router etc.), Bootstrap 5, GSAP, html, css, js.
Technologies: AMP (google technology for loading boost and website work), SPA (technology for website work without page reload), PWA (for mobile app functionality).
We use Laravel Framework (v9) - an open source php framework, as well as related technologies (MySQL, Redis, Docker, socket.io etc.)
Channels: content marketing, SEO, paid advertisement (search, media, targeted).
Tools: Google Analytics, Yandex.Metrica (web-analytics tools), third-party services creating quizzes, lead-forms, scheduled posting, masslooking/massliking, chat bots, pop-up windows./massliking, chatbots, pop-ups.
Photobuba Rental is the largest rental company in Belarus, which provides services for the rental of professional equipment for photography/video/filming and audio recordings, as well as technical support services for equipment.
In the project, we implemented a catalog system, advanced filtering for convenient search for a suitable product, as well as the shopping cart functionality with a user's personal account.
The project implements the possibility of creating a personal account, with which the user can view the order history, get a customer card, and also track the size of his discount under the discount program.
Developing prototypes
and interfaces in Figma
To get free traffic to the site, SEO optimization was incorporated into the structure. All pages have metadata: URL / Title / H1 / Description / Alt. For dynamic pages, metadata is created automatically according to the specified logic. This gives additional free traffic to the site.
Vue.js, Vue-Bootstrap, HTML5, AJAX, CSS3, JavaScript, Vuex
PHP7, Docker, MySQL, GIT
Microsoft Office
