Development of an online jewelry store Silver Moon.
E-commerce
Jewelry store in Minsk Silver Moon
Technical Requirement
UX/UI-design
Front-end / Back-end
QA
Production
Support
6 months
About the stages of
Silver Moon development
E-commerce projects are a separate type of development that requires knowledge of all the subtleties of an online store. How to create a catalog, a commodity accounting system, integration with CRM and ERP, delivery, payment systems, personal accounts of buyers and wholesale customers.
We use flexible Agile and Scrum methodology that allow us to create projects that meet business requirements.
Tools: Jira, confluence (to define tasks), Miro, Figma (to create site maps).
All research (creation of value proposition, customer profile, CJM and scenarios) are made in Figma.
Tools: Figma, Sketch (interfaces and prototyping), Adobe Photoshop, Adobe Illustrator (graphics), InVision (prototyping), Adobe After Effect (video content).
Tools: Vue.js (vuex, vue-router etc.), Bootstrap 5, GSAP, html, css, js.
Technologies: AMP (google technology for loading boost and website work), SPA (technology for website work without page reload), PWA (for mobile app functionality).
We use Laravel Framework (v9) - an open source php framework, as well as related technologies (MySQL, Redis, Docker, socket.io etc.)
Channels: content marketing, SEO, paid advertisement (search, media, targeted).
Tools: Google Analytics, Yandex.Metrica (web-analytics tools), third-party services creating quizzes, lead-forms, scheduled posting, masslooking/massliking, chat bots, pop-up windows./massliking, chatbots, pop-ups.
The main objective of the project is to bring the visitor to the purchase of jewelry through the basket or booking jewelry in the store.
To quickly fill the site with goods, we synchronized its work with 1C. As a result, the site displays only the current assortment, which is available in the stores of the network.
Convenient use of the site on mobile devices, original design and high-quality graphic content attract users and increase the conversion rate of the site.
The site was initially adapted for promotion through SEO and contextual advertising by brands. We invested time to study the topic and competitors, to form a unique trading offer, as well as to work out user stories. As a result, the site started generating customers from the first days after launch.
Developing prototypes
and interfaces in Figma
To get free traffic to the site, SEO optimization was incorporated into the structure. All pages have metadata: URL / Title / H1 / Description / Alt. For dynamic pages, metadata is created automatically according to the specified logic. This gives additional free traffic to the site.
Vue.js, Vue-Bootstrap, HTML5, AJAX, CSS3, JavaScript, Vuex
PHP7, Docker, MySQL, GIT
Microsoft Office
